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How to Build Effective Engagement on Social Media Sites

How to Build Effective Engagement on Social Media Sites

By on Aug 19, 2016 in Market Research | 0 comments

To get the maximum benefit out of social media platforms, you must properly engage with your followers and friends. This is important for business and personal accounts like, although the audience would be changed. The methods used will differ for each social media platform since they are unique in the way they represent information and also the way in which you interact with your audience. Twitter is based upon 140 character ‘tweets’ which are pieces of text used to convey certain information. The platform can also be used to post images. The system works with you ‘following’ accounts you may be interested in and conversely users that want to engage with your content will you ‘follow’ you. It is a very powerful tool of interaction since any person is able to interact with your ‘tweets’. In order to get the maximum benefit from twitter you should follow these short tips. Firstly you should try to keep tweets short and sweet. The limit is 140 but tweets shorter than that are proven to perform better since they get straight to the point. You should also only tweet during daytime hours since this is when most users are active and if you post content outside these hours they will be missed by your core audience. You should make full use of weekend to post content since this is when social media activity typically spikes due to people being at home. You should also make full use of hashtags in your tweets. This is twitters unique way of highlighting core events that occur in real time. You should aim to send 10-20 tweets a day. This is the perfect amount since it keeps your followers interested without oversaturating. You should also aim to interact with your followers and comment on things you find interesting. This will lead to a closer connection with them and increase engagement. Instagram is similar to twitter but the key difference is that is only photos. It follows the same basic follower dynamic that twitter uses. There are certain techniques that you can use in order to build an engaged instagram following. You should make full use of ‘shout-outs’. Essentially this is where you post a photo of...

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You Should be Using Social Media to Boost Your Job Prospects

You Should be Using Social Media to Boost Your Job Prospects

By on Aug 12, 2016 in Market Research | 0 comments

When applying for a job you may not think your social media profiles will have much impact on your success at the interview. This is false, many employers have started checking up on the social media profiles of potential candidates. There are ways you can help and conversely harm your chances of landing that dream job through the way you present yourself on various social media platforms. This is more commonplace now due to the extreme competitiveness for a job position and the huge numbers that apply for these roles. In order to filter through all the CVs that employers get, they use social media to gauge an idea of what an individual is like outside the workplace and whether their personality traits would be a good fit for the company. To make sure your social media profiles make a good impression you have to make sure they are professional. This means removing any posts or photos which display you as incompetent or irresponsible. Of course its fine to have pictures with friends enjoying a night out but extreme posts or photos could lead to an employer getting a negative impression about you. You should instead try to post content that you think really shows of your accomplishments whether that’s in a work related setting or not. They should bring out the best of your personality in a positive manner. Your profile should be able to demonstrate what your key strengths and qualifications are. An employer should be able to get a broad sense of what you could potentially bring to the company. Therefore it is important to have your key strengths easily visible within your social media profiles. Social media can be a very powerful tool in the first stage of applying for a job. They can help you find vacancies in the first place. It is very important to use social media to network with like minded professionals in your field. You should take full advantage to connect with others in your specific industry. This will allow you to learn more about your field and maybe even gain more expertise. More importantly however it will alert you to potential job openings and may mean you can make...

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How Facebook Changed Online Advertising Forever

How Facebook Changed Online Advertising Forever

By on Aug 5, 2016 in Market Research | 0 comments

Facebook is an immensely popular social media platform. It boasts over a billion users. That is a 1/6th of the population and that is an incredible feat in it self. Facebook is popular with all ages, genders races. Whereas other social media platforms have some sort of a niche age group, Facebook dominates with everyone. This gives it immense power in the advertising game and it has already caused a seismic shift is the way online advertising works. Facebook caused a shift in where the focus switched from mass advertising to more personal advertising. It meant that instead of having to target everyone with their adverts, businesses could instead hone in on their target market niche with close precision. This was good for both the consumer and the business since it meant that consumer was more likely to see relevant adverts in things they may be interested in and the business was therefore more likely to see a sale. This stretched out to products, solutions and information in general. The owner of Mark Zuckerberg made sure that Facebook would be a very immersive experience for the user. Because of this over time Facebook manages to collect a hell of a lot information about you, you interests, your friends interests and mutual interests. Because of this it could develop powerful algorithms to create the most accurate targeted adverts the world had seen. The ads were based on sex, race, education, relationship status, political views and so much more. This was the beginning of real one to one marketing which was progression from the previous ‘one-size fits all’ approach. Facebook has created an environment which allows businesses of all sizes to be able to interact with their consumers. They can therefore post important details or news about the business. This is very useful for the company since it gives them a user friendly place to present ideas to their customers. It also means they can acquire feedback and use this to improve their own service. It means they can improve on the methods within Facebook they use to advertise their products or services and change their approach based on the feedback given. Businesses are able to then advertise new offers and...

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How you as a Business Should Increase Your Instagram Followers

How you as a Business Should Increase Your Instagram Followers

By on Jul 29, 2016 in Market Research | 0 comments

Instagram has quickly blown up to be one of the most popular social media platforms out there. It focuses purely on photos which is perhaps why it appeals to so many people. Many businesses and private individuals use instagram to show off their highlights, businesses in general will use it to advertise their products to boost profits. The effect of social media is incredibly powerful and of course everyone want’s lots of followers. If you want to boost your following organically there a few essential steps you must follow. Firstly it’s important to have a profile picture. Not having a profile picture makes you seem like a fake account or an account not to be trusted with. It’s important that this picture shows you in a professional manner. The next step is to have a captivating bio. This is a short sentence about yourself. Something that grabs someones attention means they will be more likely to follow you. If the instagram page is for your company then you can use the bio to describe what the company is all about in a few words. Not having a bio can put off users from following your account since it may come across as bland and generic. Another crucial factor in whether your Instagram account is successful or not will be the regularity in which you post photos to the social media platform. It’s ideal to find a happy medium between over posting and never posting at all. If you rarely post content, then users will get bored of your page and may unfollow you. If they see you don’t have much content on your page then they feel that it may not be worth following your account. On the other hand however overposting can lead to unfollowers as well. This is generally when you post many times in a day. Instagram is used to show off your highlights rather than everything. This can clog users feeds and may lead to them unfollowing you. A post every few days is the ideal time to maximize the utility of your instagram account. If your business has a website or blog, it is important to link your instagram account in a place where...

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How has Social Media Influenced how we do Business?

How has Social Media Influenced how we do Business?

By on Jul 7, 2016 in Market Research | 0 comments

Social media has taken over as the most prolific way to promote a business, product, or in many cases, yourself. Multiple platforms have emerged as the leaders in the competitive marketplace, and if you plan on promoting anything on these platforms, you’ll need engagement. Engagement comes in many forms, and one of the most common metrics sites and people take in account is followers. Having a wide audience via followers is beneficial in many ways, from making sure your fans see the content you want them to, to making it easier to make yourself or your business seem more credible. Theres many ways to boost your audience, but it can often be slow going, requiring tons of work, with no guaranteed return. To give yourself a built in, instant advantage, there are ways to instantly boost your followers, via fake instagram followers. When it comes to Instagram the best way to boost your content, make yourself appear in feeds, and possibly appear in rising content is to have a high amount of followers and a high amount of engagement on your content. Having more followers not only looks better for people looking for your accounts, but also guarantees that once people who find you follow you, your content appears in their feeds. Since instagram was acquired by Facebook, they’ve recently changed how feeds and what content is delivered to followers work. Without a wide audience, instagram limits who your content appears to, often restricting it so much that hardly anyone sees it. Increasing your followers through fake instagram followers will boost your standing, and make it so those who want to see your content, can. This principle can be applied to many social networks, from Facebook to Google+. More fans means increased reach, more engaged content, and a higher search engine standing legitimacy. Facebook’s algorithms limits the reach of your posts, mostly showing your content to those who only regularly engage with it. With tons of followers, the chances of your content getting filtered to those who want it are greatly increased. With Google+, a lot of the same applies. More followers not only legitimizes your account with Google more, but it boosts your standing in search engine ratings....

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