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How to Build Effective Engagement on Social Media Sites

Posted by on 6:00 pm in Market Research | 0 comments

How to Build Effective Engagement on Social Media Sites

To get the maximum benefit out of social media platforms, you must properly engage with your followers and friends. This is important for business and personal accounts like, although the audience would be changed. The methods used will differ for each social media platform since they are unique in the way they represent information and also the way in which you interact with your audience. Twitter is based upon 140 character ‘tweets’ which are pieces of text used to convey certain information. The platform can also be used to post images. The system works with you ‘following’ accounts you may be interested in and conversely users that want to engage with your content will you ‘follow’ you. It is a very powerful tool of interaction since any person is able to interact with your ‘tweets’. In order to get the maximum benefit from twitter you should follow these short tips. Firstly you should try to keep tweets short and sweet. The limit is 140 but tweets shorter than that are proven to perform better since they get straight to the point. You should also only tweet during daytime hours since this is when most users are active and if you post content outside these hours they will be missed by your core audience. You should make full use of weekend to post content since this is when social media activity typically spikes due to people being at home. You should also make full use of hashtags in your tweets. This is twitters unique way of highlighting core events that occur in real time. You should aim to send 10-20 tweets a day. This is the perfect amount since it keeps your followers interested without oversaturating. You should also aim to interact with your followers and comment on things you find interesting. This will lead to a closer connection with them and increase engagement. Instagram is similar to twitter but the key difference is that is only photos. It follows the same basic follower dynamic that twitter uses. There are certain techniques that you can use in order to build an engaged instagram following. You should make full use of ‘shout-outs’. Essentially this is where you post a photo of another brand and in turn they repay the favor. You should do this with an account with a similar niche. This allows to spread your reach to a bigger audience in an easy and simple way. Your caption length in instagram posts is also crucial. You should try to vary it and keep it relevant to the type of post that has been added. For example you shouldn’t post long essays on every photo you post but it may be relevant on some if it tells a deeper story. Likewise short captions all the time signify that photos are not that interesting and this may decrease engagement. Don’t underestimate the power of words. Another way of increasing engagement of your instagram is to promote your posts on other networks such as Facebook. If you follow all these tips then you can begin to make an improvement in your engagement on social media. However it is a slow process and you must stay patient but dedicated on your social media...

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You Should be Using Social Media to Boost Your Job Prospects

Posted by on 6:00 pm in Market Research | 0 comments

You Should be Using Social Media to Boost Your Job Prospects

When applying for a job you may not think your social media profiles will have much impact on your success at the interview. This is false, many employers have started checking up on the social media profiles of potential candidates. There are ways you can help and conversely harm your chances of landing that dream job through the way you present yourself on various social media platforms. This is more commonplace now due to the extreme competitiveness for a job position and the huge numbers that apply for these roles. In order to filter through all the CVs that employers get, they use social media to gauge an idea of what an individual is like outside the workplace and whether their personality traits would be a good fit for the company. To make sure your social media profiles make a good impression you have to make sure they are professional. This means removing any posts or photos which display you as incompetent or irresponsible. Of course its fine to have pictures with friends enjoying a night out but extreme posts or photos could lead to an employer getting a negative impression about you. You should instead try to post content that you think really shows of your accomplishments whether that’s in a work related setting or not. They should bring out the best of your personality in a positive manner. Your profile should be able to demonstrate what your key strengths and qualifications are. An employer should be able to get a broad sense of what you could potentially bring to the company. Therefore it is important to have your key strengths easily visible within your social media profiles. Social media can be a very powerful tool in the first stage of applying for a job. They can help you find vacancies in the first place. It is very important to use social media to network with like minded professionals in your field. You should take full advantage to connect with others in your specific industry. This will allow you to learn more about your field and maybe even gain more expertise. More importantly however it will alert you to potential job openings and may mean you can make a positive impression even before the interview stage has begun. You should also be following and interacting with the companies in your specific field. This will mean you will be the first to know, should they be starting a  new hiring cycle. It’s also important to use your social media account to link to interesting and proactive content. You can then use this content to engage in discussions with peers. However you should not get carried away and start directly asking for a job on social media. This a big red flag to any potential employer. Instead of directly asking them, you can set-up an interesting engaging account. This will mean that they will make the initial move if they see you as a smart well rounded and suitable candidate for the role. Overall regardless of the specific social media platforms you use and your specific industry, this advice will apply to them all in general. As long as you show professionalism and enthusiasm within these accounts, your chances of finding a job will be...

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How Facebook Changed Online Advertising Forever

Posted by on 8:37 pm in Market Research | 0 comments

How Facebook Changed Online Advertising Forever

Facebook is an immensely popular social media platform. It boasts over a billion users. That is a 1/6th of the population and that is an incredible feat in it self. Facebook is popular with all ages, genders races. Whereas other social media platforms have some sort of a niche age group, Facebook dominates with everyone. This gives it immense power in the advertising game and it has already caused a seismic shift is the way online advertising works. Facebook caused a shift in where the focus switched from mass advertising to more personal advertising. It meant that instead of having to target everyone with their adverts, businesses could instead hone in on their target market niche with close precision. This was good for both the consumer and the business since it meant that consumer was more likely to see relevant adverts in things they may be interested in and the business was therefore more likely to see a sale. This stretched out to products, solutions and information in general. The owner of Mark Zuckerberg made sure that Facebook would be a very immersive experience for the user. Because of this over time Facebook manages to collect a hell of a lot information about you, you interests, your friends interests and mutual interests. Because of this it could develop powerful algorithms to create the most accurate targeted adverts the world had seen. The ads were based on sex, race, education, relationship status, political views and so much more. This was the beginning of real one to one marketing which was progression from the previous ‘one-size fits all’ approach. Facebook has created an environment which allows businesses of all sizes to be able to interact with their consumers. They can therefore post important details or news about the business. This is very useful for the company since it gives them a user friendly place to present ideas to their customers. It also means they can acquire feedback and use this to improve their own service. It means they can improve on the methods within Facebook they use to advertise their products or services and change their approach based on the feedback given. Businesses are able to then advertise new offers and promotions directly to the people who would be most interested in such things. The user can also share these ‘posts’ that company might make which means it would be visible to all of their friends. This is exceedingly good for a company since it means in essence the user is doing some of the advertising for them. This changed the advertising game because it meant a user could be kept in constant communication with the company whenever they were on Facebook. No brand has ever been able to exercise that amount of power before.  They could broadcast new products or services and would know that it would reach a mass audience almost instantly. Facebook offered a huge advertising opportunity simply due to ‘word of mouth effect’. It is a very social platform and users are constantly sharing and talking about companies through the platform. Overall the Facebook era has completely redefined online advertising and continues to push new...

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How you as a Business Should Increase Your Instagram Followers

Posted by on 8:36 pm in Market Research | 0 comments

How you as a Business Should Increase Your Instagram Followers

Instagram has quickly blown up to be one of the most popular social media platforms out there. It focuses purely on photos which is perhaps why it appeals to so many people. Many businesses and private individuals use instagram to show off their highlights, businesses in general will use it to advertise their products to boost profits. The effect of social media is incredibly powerful and of course everyone want’s lots of followers. If you want to boost your following organically there a few essential steps you must follow. Firstly it’s important to have a profile picture. Not having a profile picture makes you seem like a fake account or an account not to be trusted with. It’s important that this picture shows you in a professional manner. The next step is to have a captivating bio. This is a short sentence about yourself. Something that grabs someones attention means they will be more likely to follow you. If the instagram page is for your company then you can use the bio to describe what the company is all about in a few words. Not having a bio can put off users from following your account since it may come across as bland and generic. Another crucial factor in whether your Instagram account is successful or not will be the regularity in which you post photos to the social media platform. It’s ideal to find a happy medium between over posting and never posting at all. If you rarely post content, then users will get bored of your page and may unfollow you. If they see you don’t have much content on your page then they feel that it may not be worth following your account. On the other hand however overposting can lead to unfollowers as well. This is generally when you post many times in a day. Instagram is used to show off your highlights rather than everything. This can clog users feeds and may lead to them unfollowing you. A post every few days is the ideal time to maximize the utility of your instagram account. If your business has a website or blog, it is important to link your instagram account in a place where it is very visible. This is crucial because it means that users interested specifically in your content will then be likely to visit your instagram page and follow you. Having a banner on your website is ideal since it would make it very visible to every user who was interested in your business. One final way to get followers on your instagram account is to cross link your account with other social media. Most people use more than social media platform. The most popular platforms are Facebook & Twitter. If you share your instagram posts on your other social media platforms then this could increase your followers drastically since it will give awareness to your instagram account to a much wider audience. Gaining followers through organic means is not easy. It takes time and effort to achieve the goals you have in mind for your instagram account. If you want to take a shortcut we provide a service in which you can purchase fake instagram...

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How has Social Media Influenced how we do Business?

Posted by on 5:29 pm in Market Research | 0 comments

How has Social Media Influenced how we do Business?

Social media has taken over as the most prolific way to promote a business, product, or in many cases, yourself. Multiple platforms have emerged as the leaders in the competitive marketplace, and if you plan on promoting anything on these platforms, you’ll need engagement. Engagement comes in many forms, and one of the most common metrics sites and people take in account is followers. Having a wide audience via followers is beneficial in many ways, from making sure your fans see the content you want them to, to making it easier to make yourself or your business seem more credible. Theres many ways to boost your audience, but it can often be slow going, requiring tons of work, with no guaranteed return. To give yourself a built in, instant advantage, there are ways to instantly boost your followers, via fake instagram followers. When it comes to Instagram the best way to boost your content, make yourself appear in feeds, and possibly appear in rising content is to have a high amount of followers and a high amount of engagement on your content. Having more followers not only looks better for people looking for your accounts, but also guarantees that once people who find you follow you, your content appears in their feeds. Since instagram was acquired by Facebook, they’ve recently changed how feeds and what content is delivered to followers work. Without a wide audience, instagram limits who your content appears to, often restricting it so much that hardly anyone sees it. Increasing your followers through fake instagram followers will boost your standing, and make it so those who want to see your content, can. This principle can be applied to many social networks, from Facebook to Google+. More fans means increased reach, more engaged content, and a higher search engine standing legitimacy. Facebook’s algorithms limits the reach of your posts, mostly showing your content to those who only regularly engage with it. With tons of followers, the chances of your content getting filtered to those who want it are greatly increased. With Google+, a lot of the same applies. More followers not only legitimizes your account with Google more, but it boosts your standing in search engine ratings. If you have a business on Google, or use your Google account heavily on youtube, more followers is advantageous when others stumble across your account, and can also boost your comments and reviews you leave through Google+. All in all, increased followers on any platform is advantageous, especially when you don’t have to waste precious time to accumulate them yourself. When you think about how many hours and content youd have to produce to get the amount of followers you can get fast and effectively through fakegramfollowers.com the cost is insanely cheap, has guaranteed results, and can instantly boost your account. Compared to how much time you’d have to use to build your account it’s an insane value and it makes sense, whether you’re trying to build a business or a brand, and it can instantly make your account look more professional, more popular, and more...

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